5 Essential SEO Techniques for Your Website
By Cheow Yu Yuan
SEO, also known as search engine optimization, is to get your website to rank well on the natural listing of major search engines such as Google, Yahoo and MSN. SEO is a very time-consuming process, as you need to spend a lot of time and effort on establishing links with other webmasters.
However, by applying the 5 essential SEO techniques below, at least you will be able to improve your ranking from your current position:
1. Title tag. This is the most important element to change. Put your most important keywords at the front. Every single page of your website should have its own title tag.
2. Meta Description. This is where you will insert a keyword-optimized description of your company. Do place your most important keywords at the front also when you are changing your Meta description.
3. Link popularity. This is one of the most important elements of a SEO campaign. You need to get as many links pointing back to your website as possible. Most search engines do not even consider websites if there is not at least 2 to 3 links pointing back to them.
4. Keyword Density. You need to keep your overall keyword density between 5% to 20%. Place your keywords in your content, headings, bold tag, and at the start of the sentence.
5. Build more content. Search engines love websites which provide valuable content. You should build more pages and keep each of your pages around 200 to 500 words. Try to link each of your pages out to other related websites.
Search engine optimization is the foundation to drive more traffic to a website. It is a long term investment and anyone who is serious about succeeding on the Internet, the subject of SEO is definitely a must to learn and execute.
Cheow Yu Yuan is the co-founder of HomeBizGears.com, an online marketing and branding agency.
Check out more about Online Marketing and Branding at http://www.homebizgears.com
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