Are You Using the Search Engines to Full Potential?
By Dave Goymer
How often do we hear a person say they had difficulty finding the information online they require? With the hundreds of search results for any given term, is it possible to refine searches to our exact needs? The answer is Yes!
In designing websites, I base a lot of my page names on proper keyword analysis. This is the underpinning of good web design, where the site is a reflection of the best possible search terms typed into the search engine. Matching search queries with relevant content is the aim. Here are a four good examples of how it is possible to refine your searches exactly.
1. Putting your search keywords in between quotation marks will ONLY return pages with those strings of words. i.e. "Web designer in Kent UK"
2. Using the allintitle: command will ONLY return pages with the search keywords that are in the Lookup SEO - meta tag. The Title tag is very important to designers as it flags the main content of the page to the search engines. i.e. allintitle:Web designer in Kent UK</p>
<p>3. Adding a plus sign (+) before a search keyword tells the search engine you want the word included in all title and page results. i.e. Website designer in +Kent</p>
<p>4. Google for example can actually second guess your query if you are not sure how to phrase it. It works by examining the most popular and relevant usage of the search keywords to second guess your query. i.e. The first world war started * (would accurately guess you need a date returned in the search results.)</p>
<p>With every search company, Google, Yahoo and MSN, it is useful to know that they do have an Advanced Search function which will enable you to apply a comprehensive list of filters so that you can refine your search very precisely. The list is so comprehensive I suggest you check out these function with each company.</p>
<p>Another useful tip is to use your Favourites folder to remember the websites which sell or give information on specific topics. It saves on having to use a search engine. If I want to buy a DVD, I always go to the same DVD site and search there rather than use a search engine. Total service satisfaction far outweighs just looking for the cheapest price online through search.</p>
<p>Finally, its worth bearing in mind that you do have to think carefully about what to search for and how to phrase it. For example, If I want to buy an earring, if I type earring, I get a whole load of results not necessarily accurate. Its sensible to refine searches i.e "cheap gold diamond earring" will return more favourable results than a generic word search.</p>
<p>The emphasis is think before you search, use advanced operators and you will have spent less time looking for what you need.</p>
<p>WebSite Design and Marketing by <a target="_new" href="http://www.kent-website-designer.co.uk/">Web Site Design Kent</a></p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Dave_Goymer" target="_new">http://EzineArticles.com/?expert=Dave_Goymer</a><br><a href="http://ezinearticles.com/?Are-You-Using-the-Search-Engines-to-Full-Potential?&id=903126" target="_new">http://EzineArticles.com/?Are-You-Using-the-Search-Engines-to-Full-Potential?&id=903126</a></p>
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<td width="219" rowspan="3" align="left" valign="top" class="endTableCells"><!-- SiteSearch Google -->
<form method="get" action="http://www.lookupseo.com/results.html" target="_top">
<table border="0">
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<td nowrap="nowrap"><img align="left" src="../images/icon_search.jpg" alt="Search SEO" width="80" height="60" /><h3>Search</h3></td>
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<td nowrap="nowrap"><input type="hidden" name="domains" value="www.lookupseo.com;www.digitallamb.com.au" />
</input>
<label for="sbi" style="display: none">Enter your search terms</label>
<input type="text" name="q" size="21" maxlength="255" value="" id="sbi" />
</input>
<label for="sbb" style="display: none">Submit search form</label>
</input></td>
</tr>
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<td nowrap="nowrap"><input name="sitesearch" type="radio" id="ss1" value="www.lookupseo.com" checked="checked" />
<label for="ss1" title="Search www.lookupseo.com"><font size="-1" color="#000000">Look Up SEO</font></label> <label for="ss0" title="Search the Web"></label></td>
</tr>
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<td height="22" nowrap="nowrap"><input type="radio" name="sitesearch" value="" id="ss0" />
<font color="#000000" size="-1">Internet</font>
<label for="ss0" title="Search the Web"><font size="-1" color="#000000"></font></label></td>
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<td height="26" nowrap="nowrap"><input type="submit" name="sa" value="Google Search" id="sbb" /></td>
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<td nowrap="nowrap"><input type="hidden" name="client" value="pub-8984008401816822" />
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<input type="hidden" name="forid" value="1" />
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<input type="hidden" name="channel" value="6225578324" />
</input>
<input type="hidden" name="ie" value="ISO-8859-1" />
</input>
<input type="hidden" name="oe" value="ISO-8859-1" />
</input>
<input type="hidden" name="safe" value="active" />
</input>
<input type="hidden" name="flav" value="0000" />
</input>
<input type="hidden" name="sig" value="3sNgUuo6a3ejW0hD" />
</input>
<input type="hidden" name="cof" value="GALT:#003324;GL:1;DIV:#66CC99;VLC:FF6600;AH:center;BGC:C5DBCF;LBGC:73B59C;ALC:000000;LC:000000;T:330033;GFNT:333300;GIMP:333300;FORID:11" />
</input>
<input type="hidden" name="hl" value="en" />
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<script type="text/javascript"><!--
google_ad_client = "pub-8984008401816822";
//SEO
google_ad_slot = "0624736354";
google_ad_width = 160;
google_ad_height = 600;
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
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<td height="34" colspan="5" align="left" valign="top" class="content">
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Sign up to our SEO Newsletter</a></td>
<td width="33%"><a href="javascript:void(printSpecial())"><img align="left" src="../images/icon_print.jpg" alt="seo Print" width="80" height="60" border="0" /><br />
Print this page</a></td>
<td width="33%"><a href="../sendemail.php"><img align="left" src="../images/icon_invite.jpg" alt="seo Invite a friend" width="80" height="60" border="0" /><br />
Recommend this page to a friend </a></td>
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<td align="left" valign="top" class="bottomLeftTableCell"><a href="http://www.lookupseo.com/seo_articles/article_a.html">Simple Steps for SEO Success - All Secrets Revealed </a> <em>by <a href="http://ezinearticles.com/?expert=Steven_Francesco_Simpson">Steven Francesco Simpson</a></em><br />
<br />
Search engine optimization also known as SEO is rather easy to be good at and I have a few simple steps which should allow you to be. First off choose a site in a niche that you know a lot about, this makes writing a lot more easier. </td>
<td width="23" align="left" valign="top" class="spacerCell"> </td>
<td align="left" valign="top" class="middleTableCells"><a href="http://www.lookupseo.com/seo_articles/article_b.html"> Are You Using the Search Engines to Full Potential? </a> <em>by <a href="http://ezinearticles.com/?expert=Dave_Goymer">Dave Goymer</a></em><br />
<br />
How often do we hear a person say they had difficulty finding the information online they require? With the hundreds of search results for any given term, is it possible to refine searches to our exact needs? The answer is Yes!</td>
<td width="10" align="left" valign="top" class="spacerCell"> </td>
<td align="left" valign="top" class="bottomRightTableCell"><a href="http://www.lookupseo.com/seo_articles/article_c.html"> Profitable Search Engine Optimization - 5 Ways to Advance in Search Engine Optimization </a> <em>by <a href="http://ezinearticles.com/?expert=Sean_R_Mize">Sean R Mize</a></em><br />
<br />
Though there are so many traffic-generating techniques that have been introduced in the World Wide Web in the last couple of years, the best source of traffic is still the search engines. That is why it of utmost importance that you know how to optimize your site to improve your search engine ranking that can result to more traffic.</td>
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<td colspan="3" align="left" valign="top"><div align="center">Site designed by <a href="http://www.digitallamb.com.au" target="_blank">Digital Lamb</a></div></td>
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