Articles on... |
7 Ways to Make Your Home Page a Home Run for Usability Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way. Site identification The home page's first function is to convey to the visitor what site they are on. Company name and logo must be clearly and obviously displayed. Identify page Visitors should know that they page they have landed on is, in fact, the home page. A quick glance at the page should make this obvious. Site overview Home page content should provide an overview of who you are and what you do. It should go on to introduce the main areas of your site, giving visitors the opening to continue through to the information they came for. Calls to action Use textual and image links that convey a distinct call to action that drives the visitor to the desired destination. Splash pages Splash pages should never be used. These pages serve very little purpose and tend to annoy visitors. Minimize content Home page content should be kept to a minimum. This page should serve as a jump off point (enticement) to direct visitors to the deeper sales content pages. Minimize scrolling Vertical scrolling should be kept to a minimum. Ensure that most important information is visible "above the fold". Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates. Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing... Article Source: http://EzineArticles.com/?expert=Stoney_DeGeyter |
|
||||||
|
||||||||
| Simple Steps for SEO Success - All Secrets Revealed by Steven Francesco Simpson Search engine optimization also known as SEO is rather easy to be good at and I have a few simple steps which should allow you to be. First off choose a site in a niche that you know a lot about, this makes writing a lot more easier. |
Are You Using the Search Engines to Full Potential? by Dave Goymer How often do we hear a person say they had difficulty finding the information online they require? With the hundreds of search results for any given term, is it possible to refine searches to our exact needs? The answer is Yes! |
Profitable Search Engine Optimization - 5 Ways to Advance in Search Engine Optimization by Sean R Mize Though there are so many traffic-generating techniques that have been introduced in the World Wide Web in the last couple of years, the best source of traffic is still the search engines. That is why it of utmost importance that you know how to optimize your site to improve your search engine ranking that can result to more traffic. |
||||||
